Tacoma Tot

Tacoma Tot specializes in slip-on shoes for babies and toddlers. Hand-made in small batches, the company features a broad range of uniquely patterned fabrics, available in limited editions. Fans can keep up with the newest designs via the company’s Instagram page.

Alicia Blakefield, the owner of Tacoma Tot, runs the business out of her home. Without a brick-and-mortar of her own, she needed to get her product into the hands of stockists who would sell her shoes for her when she wasn’t able to sell them herself at street markets and pop-up events. To help her achieve this, I created a clean, memorable logo and a simple brand guide that helps her make connections and merchandize her products in a simple and professional way.